This book is designed to assist the consumer in their search for the right personal injury lawyer for their case. This search should be thought of as a process, not a simple one-step task. Like all important decisions, time and hard work is necessary in making the right choice.

If the reader only takes one thing away from this book, we hope it is that one should NOT hire a lawyer until that lawyer has answered all of their questions. Not all lawyers are the same, just as not all cases are the same. Be sure your lawyer is the right lawyer for you and your case.

In choosing the right lawyer, the process is as much one of de-selection as it is one of selection. The book provides as much information on what not to look for in a lawyer as it does what to look for in a lawyer. Unfortunately, in the world today, consumers are provided too many sound bites and little bits of information. It is rare that any real substance is actually communicated to the consumer in short television spots, radio sound bites, or brief print advertisements. Our hope is that the book will allow the consumer to read between the lines as much as possible.

The book provides information about the following:

• Common Myths About Personal Injury Lawyers Dispelled

• The Rules for Lawyer Advertising in Wisconsin

• The Real Meaning Behind Lawyer Fees and Retainer Agreements

• The Importance of Choosing the Right Lawyer from the Beginning of Your Case

• A Step-by-Step Process for Hiring the Right Lawyer for Your Case